As a freelancer in any industry, one of the most challenging aspects is getting your name out there and ensuring people know about your product or service.
You might write the most in-depth articles going about new bands on the music scene, or have developed an incredible product to cure pets’ fears of fireworks, but if no one knows about them, you still won’t make any money, however brilliant you are.
As a small, possibly start-up business, you probably haven’t got a load of spare cash lying around to pay for expensive marketing materials or a big glossy magazine advert. But don’t worry, there’s really no need.
So, how can you best go about promoting yourself without breaking the bank? Here are three top tips to get you started.
1) Consider your audience
No matter what industry you’re looking to generate work within, you’ll have an audience somewhere. Whether you’re a freelance painter and decorator looking for individual clients, or a graphic designer wanting to work with companies, you need to find a way to tap into your audience directly.
Social media is obviously a great starting point. Through community and neighbourhood-specific groups on Facebook, to using hashtags on Twitter and Instagram, you’ll be able to easily access your market, no matter how niche. This can be a little time-consuming at first, but once you’ve noted all the key hashtags and joined relevant groups, you’ll be good to go.
2) Create compelling content
Once you’ve found your audience, you now need to create compelling content to make them click through to your feed or website – which itself will need to be populated with relevant and interesting articles or videos. If you’re trying to sell a skill, here’s your chance to showcase it.
3) Consider your audience
A time-lapse video of you plastering a wall, or a behind-the-scenes article on how you use particular colours to create a company logo, depending on the nature of their business and the tone they want to set, could be really interesting. It’s also a great way of showing that you know what you’re doing, and don’t forget to factor in keywords and phrases for SEO purposes too.
Don’t neglect the power of networking. LinkedIn is great for this. It’s a place you can publish in-depth, well-considered articles about your subject, as well as looking for work and making new contacts. It may not happen overnight, but the more interesting content you can post, the more your network will grow.
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