Penny and Ideal4Finance – working together to empower businesses!
Penny and Ideal4Finance – working together to empower businesses!

Penny and Ideal4Finance – working together to empower businesses!

We’re excited to announce that we’re teaming up with Ideal4Finance to introduce Penny’s innovative finance solution to the many businesses they work with.

The immensely challenging climate of the pandemic has rallied people and businesses to work together for the greater good, as we all navigate the new normal.

Ideal4Finance is a great platform for businesses seeking a financial leg-up, whether that is a start-up loan, funding to expand or cash flow help.

Like Penny, the team at Ideal4Finance has a strong ethos to level the funding playing field, ensuring small and medium sized businesses can secure the finance they need to grow and compete with larger corporates.

Ideal4Finance only work with carefully selected lenders to provide both secured and unsecured finance facilities for all types of business.

Freedom from slow cash flow

Penny offers an alternative cash flow stream that is within the reach of all SMEs, by financing invoices on demand. We’re not interested in trading history, turnover, or financial forecasts, and we don’t ask for personal guarantees.

Real-time finance decisions, fast payments

All Ideal4Finance clients will have access to free invoicing software via Penny’s unique online platform. This provides the instant ability to generate, send and manage invoices and create the reports needed for accounts and tax - all at zero cost or subscription.

Another free tool is Penny’s quick pre-approval checker, which allows business owners to check the financial security of their debtors, and see how much funding they can access against their invoices. They can then opt to accelerate invoice payments on-demand, for a simple upfront fee.

“Your business matters”

Mark Heckels at Ideal4Finance said:

“Cashflow is the lifeblood of any business and this has been highlighted so starkly this year. Businesses have suffered supply chain disruption, lockdowns and the resulting knock-on impact to their trade. It is critical that businesses are able to realise the value of their order book immediately and put that capital to effective use.

“Ideal4Finance are privileged to offer this invoice financing facility with Penny to help our customers get paid when they need it the most. Your business matters and this partnership is another example of how we are continuing to support UK SMEs survive and thrive.

“We strongly believe in supporting all types of businesses and it is our mission to make it as stress free as possible to apply for Commercial finance”.

Find out more at


Adam Parker

Adam Parker

Head of Partnership Sales at Penny. A senior industry professional with extensive commercial and broker network and knowledge. LinkedIn.

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