Whether you have a team of twenty or just the one, starting a small business can be a challenge for anyone during these unprecedented times. Keep your business in the black and your mental health in check with these three tips.
1. Get to know your customers
The beauty of owning a small business is that you can make it personal for your customer and earn their trust at touchpoints throughout the customer journey. If you have struggled in the past to keep loyal customers, making sure you are present at every level, at point of sale or marketing emails, is the best way to build rapport with your customer. Take time out of your day to reply to emails and messages, and be sure to pay close attention to any feedback. Good or bad, you should listen to what the customer is saying and how you can improve the experience for them. Seeing how relationships build with your customers will also give you extra motivation to create new ones.
2. Look after yourself
Running a business can be hugely rewarding, but having responsibility for the company’s failures – no matter how small - can take its toll. While it can be tempting to put all your focus into your business, it’s also essential that you look after your mental state. If you are struggling with the pressure of growing your business, consider hiring an employee that you can rely on or look at what extra work you could pass onto current employees to free up some mental space. You could even consider an instant invoicing app to help manage your business' cash flow. Sometimes the best way to get yourself out of a rut is to remind yourself why you started this company and bring back the passion you had when you first started planning this business.
3. Network using social media
As networking face to face won’t be an option for some time, give yourself at least an hour a day to use social media for networking. Whether you’re reaching out to current and new customers or speaking to other small business owners for help, you should be taking advantage of the free apps to build brand awareness. Also, think of how you would like to use your social media. Do you want to update your followers with personal videos about your company’s journey, or would you prefer to keep it professional and stay behind the scenes? Whichever route you take, make sure your posts are consistent to build brand awareness.
To find out more about Penny's instant invoice funding app for small businesses, contractors and freelancers, contact us today.