How to grow your business using social media
How to grow your business using social media

How to grow your business using social media

When you’re starting a business, the thought of running social media may feel like an unnecessary additional hassle. However, when used effectively, social media can help you grow your client base and increase your income.

Creating professional profiles or business accounts on social media can help the personality of your business shine and make you more visible to prospective clients, especially if you have a creative product or service with strong visual content that will stand out on platforms such as Instagram. Below are just some of the ways social media can grow your business.

Networking potential

As a freelancer or a small business owner, it can be hard to either find networking events or make the time to attend networking opportunities. This is where social media helps you be in many places at once! Whilst LinkedIn is a fantastic starting point for a professional profile to make connections, Twitter is also a great platform for finding potential clients and customers, and a way to get involved in industry-relevant discussions.

Understanding your audience

Social media can help you reach a highly targeted audience when you put the research in. If you know what your target demographic is, using the right social media platform can help you reach them quickly and effectively. Don’t spread yourself too thin either; it’s better to have a presence on just one or two relevant platforms that are kept up to date regularly and keep followers engaged, rather than trying to post on all the platforms available and not being able to keep up with them all. Once you have an engaged audience following your social channels, it’s a brilliant way to speak to your customers directly to find out what they want from your business and a platform to build up customer reviews and more credibility for your business.

Affordable advertising

When you’re a small business owner, some traditional advertising methods can be far too costly to take a chance on when you’re being careful with your cash flow. One of the huge advantages of having professional social media accounts is the opportunity to try a relatively small spend to advertise your service or product. You will also have detailed digital analytics to track the performance and ROI of that spend to better understand what works for your audiences.

Contact us today to find out more about we can help your small business.


Lynne Gowers

Lynne Gowers

Lynne is a highly experienced marketing and communications professional and leads the team here at Penny. LinkedIn.

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