Adam Parker joins Penny as Head of Partnerships - Penny Freedom

Adam Parker joins Penny as Head of Partnerships

Forget the football, here is this summer’s top transfer story! Penny is delighted to announce the appointment of Adam Parker as Head of Partnerships.

A wealth of experience

Adam brings 12 years of experience working across a diverse range of finance environments, having worked for some of the key brokers in the UK, including specialists in SME funding .

Adam’s strengths lie in building and maintaining strategic partnerships and managing sales teams. Through his previous roles he has gained considerable expertise in developing and refining sales processes and launching new financial products.

Bring the power of Penny to more businesses

Our goal is to bring Penny to as many small businesses as we can, so that we can help more great UK enterprises thrive without cash flow being a barrier. 

We partner with selected brokers, accountants and financial services providers so they can add value to their clients, particularly those who may not be able to secure funding elsewhere, including startups or those with a more modest turnover.

As head of our Partnerships team, Adam’s role will be to nurture existing partnerships and introduce Penny to the wider broker market and other strategic partners.

He will also be working closely with the Directors to look at future growth models for the business, developing new value-added products and strategies to enhance Penny’s features and functionality.

“Penny’s a game-changer”

Keen to get started, Adam said:

“I can’t wait to introduce Penny to the market. I feel that it’s a unique and exciting product and the tech is market-leading. Being able to offer a lending decision in less than 3 seconds is a game-changer”.

Outside the office…

Away from work, Adam is a keen sportsman, especially cricket, football and tennis. We’re certain he’ll have his eye on the ball when it comes to looking after our Penny Partners!

Newest addition to Adam’s family is Otto the pup, who has been keeping everyone busy during lockdown!

Follow Adam on LinkedIn

Click here to find out more about becoming a Penny partner