5 business lessons to take from the animal kingdom
5 business lessons to take from the animal kingdom

5 business lessons to take from the animal kingdom

In both life and business, we have a lot to learn from animals.
As any successful entrepreneur will tell you - if the survival of your business survival - nothing else matters. All kinds of species have evolved and endured over thousands of years; survival is the name of the game.

So what lessons can business owners learn from the animal kingdom?

Have the agility of a leopard

Renowned for its power, stealth and strength, the leopard modifies its behaviour and performance to suit its every requirement. To succeed in business you need to be agile to cope with change and align your goals accordingly, all while staying one step ahead of the competition.

Adapt like man’s best friend

The most common pet worldwide, throughout its evolution the dog has adapted to living with humans in a way no other animal has. In so doing it has ensured its survival (and made its own life quite easy in the process in many cases!) It is the same in business - an organisation which is able to be flexible and adapt to its environment is more likely to achieve success and longevity.

Be resilient like a crocodile

They don’t come tougher than this prehistoric-looking beast. Resilience is all about coping with change consistently and having the capacity to recover quickly, something the crocodile has been doing successfully for millennia. Develop a strategy of resilience and your business, like the croc, will go from strength to strength.

Conserve resources like a bear

Bears go into hibernation when winters become harsh and food is scarce, conserving their energy and waiting for hard times to pass. Likewise, businesses who batten down the hatches in times of recession or financial difficulty, by being prudent with their resources and expenditure, tend to survive better and weather the storm.

Learn from the lobster - growth means risk

The only way for a lobster to grow is by shedding its shell at regular intervals. It instinctively looks for a safe place to rest and shed its hard shell before the new shell grows. It could be eaten or swept away in the process, but it takes this risk in order to grow. Everyday, business owners do the same - the trick is in mitigating the risk; just like the lobster finding the safest place to shed its shell.


In Victorian times, flea circuses trained fleas by placing them in a box with a lid. At first they would jump and hit the lid but after a while they would continue to jump, just not high enough to hit the lid.

When the trainer took off the lid, the fleas continued to jump, but not out of the box. Once they had conditioned themselves to just jumping so high, that was all they could do.

Some businesses do the same thing by restricting themselves and therefore never reaching their potential.


Lynne Gowers

Lynne Gowers

Lynne is a highly experienced marketing and communications professional and leads the team here at Penny. LinkedIn.

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