3 key areas to focus on as a small business owner - Penny Freedom
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3 key areas to focus on as a small business owner

All small business owners know how much effort and hard work goes into running your own company. This is even truer if it is the first time running your own business. With all the hustle and bustle each day brings though, it can sometimes be hard to know where you should focus your energies. This is something worth getting to grips with as it can make the difference between success and failure.

If you need a helping hand, the below shows the most crucial business areas to concentrate on.

Accounts and finance

The simple fact is that no business will survive or grow without focusing on their accounts. It is key for small business owners to keep an eye on the company finances or employ qualified staff to handle it on their behalf. This will ensure you preserve your cash flow, do not run out of money and keep expenses in check.

Marketing

Another very important area for any business is marketing. When you think about it more carefully, this is only common sense. If no-one knows you exist, where you are based, how to contact you or what services you offer, you will struggle to attract any customers. Putting together a decent marketing plan which uses the best offline and digital methods is vital to drive organic growth.

Customer service

Attracting customers is only half the battle – you need to keep them once they are with you. The best way to do this is by offering excellent customer service levels. This will mean customers come back time and again while also helping your business to build up a positive reputation in its sector. For small business owners, it is key to have all staff on-board with offering awesome customer service as you may not have a dedicated customer service team to help.

Invoicing help for small businesses

Starting a business is rewarding but also hard work. One area within business finance many struggle with is invoicing. While sending invoices out is easy, getting paid on-time is not! To help make this simpler, why not use Penny? Our online app makes submitting invoices and getting them paid quickly easy. This leaves you more time to focus on the above areas to help drive success. Get in touch or browse the Penny website today for more details.